Blake Madril

Blake is responsible for helping clients of IDeaS implement revenue technology and optimize profitability. Before joining IDeaS, Blake worked for individual hotel properties and a corporate management team. His roles ranged from operations manager to convention services director to corporate director of revenue management.

Component Rooms: Another Step toward Personalizing the Guest Experience

  Pricing guest rooms for all guest types Component rooms is a mix of guest rooms that can be converted into various combinations to form…

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Which came first: the forecast or the price?

  Is your price a result of your forecast or is your forecast a result of your price? Optimizing your hotel’s available capacity is what…

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Is This Group Business Good Business?

  Blog Soundbites: Group business accounts for 40-60% of hotel sleeping rooms business Every hotel should have instant access to a full profitability displacement analysis You…

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Back to the Futurecasting

  Similar to Brown & McFly, hotel revenue managers & marketers join forces to pack a profitable punch Blog Soundbites: As industry data proliferates, so do…

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Positive Profit Performance Through Revenue Culture

As hotels concern themselves more with rising reservation acquisition costs and the need to competitively differentiate through loyalty programs, unique stay experiences and personalized offers, a sound revenue strategy is even more prevalent. They need to provide strong earnings results each quarter that demonstrates their ability to enact a disciplined and agile revenue strategy that increases net income.

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The Endless Summer Marketing Campaign

It’s that time of year when hotels are eager to maximize their summer holiday months, enticing guests to purchase more premium rooms, stay longer and spend more while onsite. But how can marketing and revenue management target their unique offesr to the potential guests with the greatest chance of booking?

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The Vast & the Various: Your Guest is Driving, Buckle Up

As an industry, we have debated tirelessly over the pros and cons of focusing on driving more direct bookings. One can argue just how profitable direct bookings are in relation to the alternative. Hotels are being hit with countless solutions to help them drive more of the business they want.

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