Impactful Hospitality Revenue Management Solutions
We empower clients to confidently face their greatest challenges in revenue management and achieve results. Our solutions transform data into actionable insights that save time, increase certainty, supercharge profitability, and drive long-term commercial growth.
Innovation Starts with a Growth Mindset
We believe growth and innovation comes from all levels of an organization. Our team is guided by four core values of authenticity, accountability, curiosity, and passion. Together, we’re building the future of revenue management. Learn about careers at IDeaS.
The story so far
Our Culture of Revenue Management
IDeaS (Integrated Decisions and Systems, Inc.) began in 1989 when two revenue scientists decided it was time for a more impactful approach to revenue management. Since then, IDeaS—now owned by SAS—has transformed into a leading provider of revenue management and profit optimization software and services for hospitality organizations worldwide.
A company that wants to succeed must always be evolving. It must listen to its customers. It must look to the future and always strive to be better for its clients. Here is our history of IDeaS milestones achieved over the years.
A business is born
Two visionary computer scientists start IDeaS with the goal of helping airlines increase revenue despite unpredictable fluctuations in demand.
Major international carriers choose IDeaS to provide the world’s first network optimizer for airline revenue management, which greatly enhances bottom-line performance.
IDeaS moves into hospitality
Some of the world’s biggest hotel brands sign on with IDeaS. This marks the company’s transition to supporting the hospitality industry.
IDeaS opens offices in India
IDeaS opens its Global Technology Center in Pune, India, to help maintain 24/7/365 support and ongoing development efforts worldwide.
IDeaS solutions enter the cloud
Advances in technology allow IDeaS to make its revenue management technology accessible through the cloud.
IDeaS launches flagship software
IDeaS releases its flagship software-as-a-service solution, IDeaS Revenue Management System (RMS).
IDeaS opens offices in China
IDeaS opens a full-service sales, service, and support facility in Shanghai to serve a rapidly growing client base in China.
SAS® acquires IDeaS
Leveraging the technology and expertise of its new parent company helps IDeaS provide even more effective revenue management solutions that drive business results.
IDeaS releases G3 RMS
IDeaS launches its revolutionary G3 RMS solution, which leverages the power of advanced analytics from SAS.
IDeaS launches RMS for mobile devices
G3 RMS from IDeaS becomes the industry’s first RMS accessible through a mobile app.
IDeaS brings RMS to parking
IDeaS introduces revenue science to the parking industry with IDeaS Car Park RMS.
IDeaS introduces SmartSpace
SmartSpace provides easy access to critical business data that helps increase revenue from underutilized function space.
IDeaS launches RevPlan
RevPlan helps hospitality leaders plan budgets and strategize more efficiently through automation and scientific forecasting.
IDeaS releases Optix
Optix for G3 RMS assists revenue managers by quickly compiling booking insights and trends.
Check out our family of revenue-generating solutions.
Automatically optimize prices for each revenue stream, unlock rapid profit growth, and gain more time for strategic initiatives—it’s all possible when you partner with IDeaS. Let the world leader in hospitality revenue management show you how.
Discover how our solutions create meaningful impact.
From the world’s largest, most recognizable hotel and resort brands to economy hotels, extended stay apartments, and RV camping grounds, we serve a diverse range of clients worldwide. Find out why they chose IDeaS and discover the benefits they experienced through our solutions.