IDeaS proudly celebrates over years of innovation and strategic growth.

Decades of Leadership, Eagerly Looking Ahead

Fueled by pioneering technology and a quarter-century of innovation, IDeaS has evolved into the leading global provider of automated revenue management solutions. Our solutions drive thousands of pricing decisions every second for hospitality businesses around the world.


A business is born

Two life-long friends and respected colleagues, Ravi and Sanjay—both computer scientists—launch a Minneapolis/St. Paul-based technology company for helping businesses optimize revenue amidst unpredictable demand fluctuations, initially focusing on the airline industry.


Northwest Airlines partnership

This major international carrier chooses IDeaS to provide the world’s first network optimizer for airline revenue management, greatly enhancing the airline’s bottom-line performance.


IDeaS invents “Bid Price” concept

Other industry-standard concepts would follow, including Hurdle Rate and Last Room Value (LRV). The IDeaS system was also first to support Best Available Rate (BAR), Group Pricing and Evaluations. These terms, methodologies and analytical frameworks have come to be recognized as staples in the industry.


USAir partnership

This major carrier chooses IDeaS to provide a segment-based optimizer.


IDeaL/YIELD client-server solution introduced


Shangri-La and Hilton International sign with IDeaS

These two major global hotel chains become key IDeaS clients, marking the company’s transition to meeting the revenue management needs of hospitality businesses.


IDeaS opens three new offices

IDeaS establishes full-service London, Sydney and Singapore locations to best serve an increasingly international client base.


India office opens

The IDeaS office in Pune, India, opens as a global support and development center for upholding service responsiveness to clients around the world.


Global Service Organization launched

IDeaS For Success is structured to help clients adopt, learn and receive the highest long-term returns from their technology investments.


IDeaS Revenue Management System “Software as a Service” introduced

Web-based technology allows IDeaS to make its flagship offering accessible at any time and from anywhere, freeing its clients from the limitations and expenses of client-hosted servers.


China office opens

IDeaS opens a full-service sales, service and support facility in Shanghai to serve a rapidly growing client base in China.


SAS® acquires IDeaS

Formal alignment with the world’s finest analytics firm allows IDeaS to provide even more powerful revenue automation capabilities to its clients.


Hilton Worldwide, SAS and IDeaS begin partnership


IDeaS dramatically expands offering

The company builds a comprehensive solutions portfolio around its flagship product, IDeaS Revenue Management System.

IDeaS Mobile Revenue Management System introduced

The industry’s first revenue management mobile app.

IDeaS Revenue Performance Insights™ introduced

Greatly enhances the decision-maker’s ability to report, analyze and act on performance data.

IDeaS Reputation Pricing introduced

The industry’s first solution that allows hotels to factor their online reputation into their pricing decisions.

IDeaS G3 Revenue Management System introduced

Leverages SAS analytics to deliver the most scientifically advanced solution to date.

IDeaS Function Space Revenue Management System introduced

Another first, this time for expanding automated revenue management to revenue streams beyond guest rooms and into meeting and event spaces.


IDeaS Car Park Revenue Management System introduced

Data-driven, dynamic pricing, forecasting, and profit growth arrive for the global parking industry.


IDeaS SmartSpace introduced

Quick and easy access to critical business data to increase meetings & events revenue.


10,000 Installations


IDeaS RevPlan introduced

Planning, forecasting, and budgeting for untapped hotel revenue streams like food & beverage.


18,000 Installations

IDeaS Optix introduced

Advanced reporting for G3 RMS with rolled-up data from single properties to entire estates.


Looking Ahead

By working with IDeaS, you can feel confident you’re making the most informed and profitable pricing decisions possible. We’ll help you be ready when the next revenue-related challenge arises.
And the next.

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